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Privacy Policy

SER is the brand under which the group of companies comprising Portugal Senior Health Care, Lda and Bynd Senior Residences, S.A. (hereinafter referred to as the “Group”) operates.

Any reference to SER in this document shall include the companies that are part of the Group.

1. Commitment to Privacy

SER undertakes to protect the privacy and personal data of its clients, users, legal representatives, employees and website visitors, in accordance with the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and Law No. 58/2019, of 8 August.

This Policy explains how we process personal data, both when visitors browse our website and when we provide services in our residences.

2.Who is the Data Controller?

The controllers of personal data are, as applicable, the companies Portugal Senior Health Care, Lda and Bynd Senior Residences, S.A., both with the following contact details:

SER – Residências Sénior de Excelência

Address: Rua Cova da Moura, nº2, 1º andar, 1350-118 LISBOA

Telephone: +351 211 329 206

Email: info@ser-residencias.pt

Website: www.ser-residencias.pt

3. What data do we collect and for what purposes?

 A. Through the Website

We collect personal data through:

  • Contact forms or visit requests: name, email, telephone number, message
  • Client admission forms
  • Newsletters subscriptions: email
  • Cookies and similar technologies: see our Cookie Policy

Purposes:

  • Respond to contact requests
  • Manage the scheduling of visits
  • Improve the website’s performance and security
  • Send information communications, with your consent

B. In the Provision of Our Services

In the context of our services, we can collect the following data:

Categories of personal data Types of personal data Means of collecting personal data
Identification data relating to clients and/or representatives/guardians Full name; degree of kinship; identification document number; passport number; user number; tax identification number; driver’s licence number; social security number; health system user number; insurance policy number; residence permit; photograph; filiation; country; nationality; place of birth; date of birth; gender; marital status; case number of adult guardianship proceedings. Admission forms;
Information provided by data subjects
Contact details of clients and/or representatives/guardians Full address; email address(es); telephone contact(s); Admission forms; website form
Health data Medical diagnosis and clinical history; allergies and intolerances; therapeutic and care plans; current and past medication; medical and nursing reports; tests results (laboratory, imaging, etc.); chronic and degenerative diseases; physical and mental health assessments (e.g. dependency scales); information on nutrition and hydration; history of accidents (falls, bruises, etc.); use of medical devices (probes, prostheses, oxygen, etc.); vaccination history; information on mental health and psychological/psychiatric follow-up; record of vital signs; pain assessment; history of addictions (tobacco, alcohol and other substances); information on end-of-life care (living will, advance health care directive); record of rehabilitation and other therapies. Admission forms; information provided by data subjects.
Social and family data Household composition; housing status before admission; literacy and education level; previous occupation (if relevant to the care plan); informal support network (family, friends, neighbour); personal and cultural preferences; religious beliefs (if they impact on the provision of care); interests and hobbies; social integration status; identification of informal carers. Admission forms; information provided by data subjects.
Billing data Tax identification number; amounts paid and charged; collection date; bank details; insurance policy number or health subsystem number; entity or person responsible for payment. Admission forms; information provided by data subjects.
Internet browsing data Necessary cookies; functional cookies; performance cookies; analytical cookies; third-party cookies; other cookies  

Purposes:

  • Assessment and management of applications and admissions
  • Provision of health care and social support
  • Compliance with legal and contractual obligations
  • Administrative, financial and operational management
  • Communication with family and representatives

4. Legal Basis for Processing

Data processing is carried out based on:

  • Consent (e.g.: sending newsletters, health data)
  • Performance of contracts or pre-contractual procedures
  • Compliance with legal obligations (e.g.: tax obligations, labour law, health regulation)
  • Legitimate interest (e.g.: ensuring the security of facilities, improving services)

5. Data Retention

Personal data shall be kept:

  • For the period necessary for the purposes for which it was collected
  • For the time required by legal obligations (e.g.: up to 10 years for accounting and tax data)
  • Until the data subject withdraws consent (where applicable)

6. Data Sharing

We may share your data with:

  • Subcontracted service providers (IT, accounting, health, security)
  • Public authorities (Social Security, Tax Authority, ERS – Health Regulatory Authority, among others)
  • Insurance companies and health institutions, when necessary for the provision of care
  • Legal representatives or family members, when the data subject lacks capacity or upon consent

7. International Transfers

We do not transfer personal data outside the European Economic Area. If necessary, we will ensure compliance with applicable legal requirements, namely through appropriate protection mechanisms.

8. Data Subject Rights

Under the GDPR, data subjects may exercise the following rights:

  • Access to their data
  • Rectification of incorrect or incomplete data
  • Erasure of their data (“right to be forgotten”)
  • Limitation of processing
  • Objection to processing (where applicable)
  • Portability of their data
  • Withdrawal of consent (not affecting the lawfulness of previous processing)
  • Complaint to the National Data Protection Commission (CNPD): www.cnpd.pt

To exercise any of these rights, please contact us by email: [cliente.privacidade@ser-residencias.pt]

9. Data Security

The Companies adopt appropriate technical and organisational measures to ensure confidentiality, integrity and availability of data, including:

  • Encryption and access control
  • Information security policies
  • Continuous employee training

We use functional and analytical cookies on our website. You can read all details and manage your preferences in our Cookie Policy.

11. Updates to this Policy

We reserve the right to update this Privacy Policy whenever necessary. The most recent version shall always be available on our website with the respective update date.

Last updated: 5 June 2025